Third this weekend goes to Hanna, which stars Saoirse Ronan, Cate Blanchett and Eric Bana. Hanna looks like a small film, but was marketed as a big one, and the payoff appears to be decent. Hanna earned a somewhat suprising $12.3 million from only 2,535 venues this weekend, giving the thriller a venue average of $4,852. From Focus Features, Hanna could have opened as an arthouse/platform release, but Focus knew they had a winner and went wide. Moviegoers responded to a deft marketing campaign that began months ago (and a very cool tagline: “Adapt or Die”), and one that was followed by some seriously good reviews. Hanna was 71% fresh at RottenTomatoes, with 82 reviewers out of 155 finding something to like. Hanna is one of the few action films in release, and with this one actually being good, audiences responded. The opening gross might not blow folks out of the water, but this is a decent opening for a small film. Hanna cost Focus $30 million to make, a number this one should see before leaving North American cinemas.Read more
It actually has a shot at out-grossing Sucker Punch
, which is just short of $34 million, and likely to get not much more (though it'll get $20 when Chris, I and our son take it in at a Tuesday matinee). Saw it this morning, and it's quite impressive; reminded me a lot of the Bourne movies, but also has a modern Grimms' fairy-tale feel to it.